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1. Who We Are

myfreshflowers.co.uk is a UK-based flower wholesaler supplying fresh flowers and foliage to florists and businesses nationwide.

If you have any questions about this policy, please contact us:

📧 Email: info@myfreshflowers.co.uk

2. Information We Collect

We may collect and process the following types of information:

a. Personal Information

  • Name
  • Email address
  • Phone number
  • Billing and delivery addresses

b. Payment Information

  • Payment details are processed securely by our payment provider (e.g., Stripe, PayPal, etc.)
  • We do not store full credit/debit card information on our servers.

c. Website & Technical Data

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent on the site
  • Cookies and analytics data (see Section 9 below)

3. How We Use Your Information

We use your personal data to:

  • Process and deliver your orders
  • Communicate with you about purchases, updates, or support
  • Improve our website and customer experience
  • Send marketing emails (only with your consent)
  • Comply with legal and tax obligations

4. Legal Basis for Processing

We process your data under the following legal grounds:

  • Contractual necessity: to process your orders and deliver goods
  • Legitimate interests: to enhance our services and detect fraud
  • Consent: for marketing and cookie preferences
  • Legal obligation: to comply with financial or regulatory laws

5. Data Sharing

We may share data only when necessary, including with:

  • Delivery partners for shipping orders
  • Payment processors for secure transactions
  • IT and hosting providers who help operate our website
  • Analytics providers for website performance insights

We never sell or rent your personal information to third parties.

6. Data Retention

We keep your personal data only for as long as needed:

  • Order and payment data: up to 6 years (for accounting/legal compliance)
  • Marketing data: until you unsubscribe or request deletion

7. Marketing Communications

You will only receive marketing communications from us if you:

  • Opted in via our website, or
  • Made a purchase and didn’t opt out

You can unsubscribe at any time using the link in our emails or by contacting info@myfreshflowers.co.uk.

8. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Withdraw consent for marketing
  • Request data portability
  • Complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk

To exercise these rights, contact info@myfreshflowers.co.uk.

9. Cookie Policy

a. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, analyse traffic, and improve your shopping experience.

b. Types of Cookies We Use

TypePurposeExample
Essential CookiesEnable website functionality (e.g. basket, checkout).Remember items in your cart.
Performance CookiesHelp us analyse site traffic and usage.Google Analytics.
Functional CookiesRemember your settings and preferences.Language or region selection.
Marketing CookiesHelp us show relevant offers or ads.Facebook Pixel or Google Ads.

c. Managing Cookies

You can manage or disable cookies in your browser settings. Please note that disabling essential cookies may affect site functionality.

To learn more about cookies, visit www.aboutcookies.org.

d. Third-Party Cookies

Some cookies are placed by third-party services (e.g., analytics or social media tools). These third parties have their own privacy policies and cookie practices.

10. Data Security

We use secure servers, SSL encryption, and strict access controls to keep your personal data safe. However, no method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time. Updates will be posted on this page with a new “Last updated” date.

12. Contact Us

If you have any questions about this Privacy & Cookie Policy, please contact us:

📧 Email: info@myfreshflowers.co.uk